Press Release: Digital Innovations Takes the Next Evolutionary Step in Spray Bottle Packaging Design

Arlington Heights, IL – October 5th, 2009 – Digital Innovations, a leader in consumer electronics care and maintenance products, is announcing the release of the CleanDr® LCD & Plasma Screen Cleaning Kit. This new offering complements the existing family of CleanDr products with its UltraClear II™ Streak-Free Solution and its state-of-the-art packaging design.

Advanced Screens Require Delicate Care

Whether the screen is on your TV, cell phone, laptop, GPS or any of the myriad of other devices that have become a part of day-to-day life, high-end screens have delicate coatings that require special care and are highly prone to damage from scratches, smudging and clouding caused by the use of common household cleaners containing alcohol, ammonia or harsh detergents. The cleaning and drying compounds in UltraClear II work at the molecular level for improved dust, dirt and oil removal with a safe, glare-free finish. UltraClear II is environmentally safe and contains no ammonia or alcohol.

High-Tech Household Cleaning Convenience

With the introduction of the CleanDr® LCD & Plasma Screen Cleaning Kit, Digital Innovations’ has applied the same standards of excellence in innovation to packaging development as it does to product development. The patent-pending bottle design offers a convenient, self-contained storage solution for the non-abrasive, machine washable microfiber cloth. The sleek, piano black cap is topped off with a swirl of drying vents that allow the electric blue microfiber cloth to peek through. The cap has been engineered to accelerate the enclosed cloth’s drying time and to prevent the growth of mold and mildew. “That’s what’s cool about this package. The self-contained unit keeps the cloth protected and your cleaning cabinet organized. I want all of my household solutions to be this tidy!” says Kara Lineal, Director of Marketing.

The new CleanDr bottle draws design inspiration from the sleek looking electronics that it serves to clean. The combination of practical functionality polished off with a sharp designer look make it a cleaning product that consumers aren’t ashamed to let sit on the shelf of a home entertainment center. Digital Innovations’ CleanDr LCD & Plasma Screen Cleaning Kit is available online and in retail stores nationwide for $19.99. Visit www.digitalinnovations.com for more information.

Price and Availability:
Digital Innovations’ CleanDr LCD & Plasma Screen Cleaning Kit is available beginning October 2009 from participating retail stores nationwide and from direct purchase at http://www.digitalinnovations.com/screen-cleaning/. [ $19.99 ]

Contact: Brett Ratner, Manager of PR
Digital Innovations, LLC
3436 N. Kennicott Ave. Suite 200
Arlington Heights, IL 60004
Phone: (888) SMART-58 (762-7858)
Fax: (847) 463-9002
Email: [email protected]
www.digitalinnovations.com
For Immediate Release
Download pdf | doc

Digital Innovations, LLC is based in Arlington Heights, Illinois and was founded in 1995. DI works hard every day to understand consumer problems and pain points, then solves them by delivering innovative, effective and easy-to-use accessories and peripherals. DI’s product line includes ScreenDr™ for screen cleaning featuring the patent pending StorDry™ bottle design, LapGuard™ with Radiation Shielding Technology for laptops, Speaker Dock for Android™, DeviceDryer™ for soaked electronics, and AllTerrain™ “All Surface” Mice. DI got its start by launching SkipDr®, the world’s first consumer CD/DVD repair device that is arguably the most successful consumer electronic accessory in history having sold almost 10 million units and counting. Digital Innovations products are available online and at leading retailers such as Best Buy, RadioShack, Staples, Sears, GameStop, Kmart, AAFES, Meijer, Fred Meyer and many more.

# # #