Press Release: Digital Innovations Acquires Assets of Micro Innovations
Arlington Heights, Ill., – February 12th, 2009 – Digital Innovations, the industry’s leading consumer electronics care and maintenance products provider, announces it has acquired certain assets, intellectual property and the rights to the product line from Micro Innovations, Inc. of Edison, NJ. Micro Innovations imports and distributes quality computer accessories at a value price point under the Micro Innovations brand throughout the U.S., Canada, and Mexico. Micro Innovations has also been master distributor for HP accessories in the U.S. and Canada, as well as licensee for Compaq and IBM computer accessories. Financial terms were not disclosed and the transfer of assets is effective immediately.
Under the terms of the acquisition agreement, Digital Innovations has arranged for an orderly transition to its Arlington Heights, IL headquarters. Support will be immediately assumed by Digital Innovations for all current resellers and end users so that they will experience a seamless transition.
Gary Masching, Digital Innovations President/CEO, commented “We are excited about the acquisition.This acquisition will help expand D.I.’s product offering into additional categories, and we look forward to leveraging D.I.’s capabilities in moving the Micro Innovations product line forward.”
About Digital Innovations, LLC
Founded in 1997, Digital Innovations is the industry leader in repair, cleaning and optimization products for consumer electronics and a broad range of computer peripherals. The company markets its patented solutions under four brands: Micro Innovations®, SkipDr®, DvdDr®, GameDr® and CleanDr®. Consistently rated best-in-class by industry experts, the SkipDr® disc repair system is the top-selling system on the market, with more than seven million loyal customers.
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